Made to move.
Mauritius Telecom, the biggest telecommunications operator of Mauritius, needed a breath of fresh air to its image. The internal design team, while hard working, was too conventional in their approach.
As an external Creative Director, I worked to refresh the Telecom brand, steer the creative team towards bolder, more vivid visuals. This was working closely with the CMO and CEO to get the feel just right.
My task was to completely rework the launch/product events. Whenever the CEO would step on stage, delivering his keynotes, every single visual that would appear behind him had to deliver maximum impact. Along with the production crew, I make sure that whatever is being presented on screen is working seamlessly on camera and on stage.
Creative Direction
Experiential
Event Branding
